Embrace Four Imperatives To Transform Your Company For Customer Obsession
The age of the customer is here. To prove this, we analyzed recent economic and survey data and reviewed the practices of over a dozen companies that have made customer-focused transformations. We found that customers are now more mobile, consume more reviews, and buy more online than ever before.
Companies must respond by becoming customer-obsessed and adopting four mutually reinforcing market imperatives:
This transformation happens locally, from the bottom up, and globally, with the backing of the CEO, CIO, and CMO.