Research – Know your customer

Our research and design professionals use a collection of methods to observe and gain unique insights. We help our clients see and understand how people interact with technology and their overall feelings for the brand – employees, customers, and partners.

As part of our strategy, we regularly conduct original research for our clients in order to gain a better understanding of their audiences and customers, and the mental models that guide behavior and decision making.

In the lab, remotely, in an office, a car, or on the street, our designers, human factor experts, and researchers come together to observe, document, and improve the human experience. Apart from developing questionnaires, guides, and supporting materials, our research services include:

Our team has received training from the United States National Institutes of Health (NIH) and have passed their certification course, "Human Participant Protections: Education for Research Teams.”

We strictly adhere to Article IV of the Human Factors and Ergonomics Society’s Code of Ethics regarding Subject Precautions.

Assess and Compare

  • Contextual inquiry
  • Diary studies
  • Ethnography
  • Shadowing and shop along
  • Surveys

Survey Programming

  • Platform agnostic
  • Mobile optimized
  • Web intercepts
  • +100 dynamic question types
  • Complex programming
  • CSAT and VOC
  • 24/7 Support

Global Samples

  • Multi-country and multi-mode, 70+ countries, +80 languages
  • Over 200 panel partners
  • Panel procurement teams
  • Participatory design, co-creation
  • Sample and project management

Define and Explore

  • Workshops
  • Facilitated discussions and working sessions
  • Focus groups
  • Participatory design and co-creation
  • Journey mapping & personas

Learn and Improve

  • Card sorting
  • Cognitive walkthrough
  • Concept testing
  • Eye tracking analysis
  • Heuristic review
  • Usability testing

Processing and Reporting

  • Domain experts
  • Delivery on any file format
  • OE Coding and charting
  • Data outputs optimization
  • Custom dashboard solutions and templates

Our Work

Web Redesign

Creating consistent branding across all mobile experiences within a global enterprise.

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Consumer Research Partner

Validating experiences through human-centered research and testing.

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Mobile Wallet

Changing the way products are bought and sold using a Mobile Payments System.

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Our Other Services

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Harold Hambrose (Partner)

Harold Hambrose is a Partner at LiquidHub, leading our human-centered research and design studio in Philadelphia. Harold has focused his design services career on large scale enterprise systems helping clients better understand human interactions with technology. 

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