Patient engagement is broken. Patients get disjointed, fragmented, and inconsistent communications from a variety of stakeholders: payers, pharmacies, providers, pharma companies, hub services, nurse services etc. Touchpoints are, for the most part, antiquated, like call centers or brochures. They are lacking personalization, transparency, and relevance to where the patient is in his or her journey.
Compared to the new normal of AI-driven experiences like Amazon, Facebook, Uber, or Netflix, these engagements seem as if they are coming from another era, leaving brand leads in the dark ages of Marketing.
However, we have identified some irreversible patient trends that are now poised to change the status quo in Healthcare engagement.