A webinar featuring Bobby Cameron Forrester’s Vice President and Principal Analyst.
Digital customer engagement sits at the core of digital transformation -- for both B2B and B2C companies. In a recent six-year study, publicly-traded companies that have mastered customer engagement, measured by Forrester’s Customer Experience Index (CX Index™), outperformed the S&P 500 index by a factor of three.
But customer engagement is complex, and only 10% of firms go at it alone, relying on multiple partners to drive their digital transformation. This partner landscape continues to change as specialized digital agencies fail to address the comprehensive, end-to-end requirements for delivering effective digital engagement across the customer journey. Technology development skills organic to next-gen SIs, such as a MobileFirst culture, DevOps, Agile, and Architecture expertise, are critical to customer engagement. Successful firms are now turning to partners who are able to provide integration, innovation, and implementation capabilities.
This Webinar will answer questions such as: