LiquidHub's Managing Director of Management Consulting, Thomas Cozzolino, delivered a joint presentation with Judith Hurwitz and Marcia Kaufman of Hurwitz and Associates at IBM's Impact 2008 SOA Conference held in Las Vegas, Nevada. The conference was attended by over 6000 of IBM's customers and partners.

The session, "Avoiding the SOA Hangover: SOA for Dummies", provided a real-world overview of SOA along with best practices to help Enterprises avoid the "SOA Hangover" (stalled adoption, increased costs, and poor or non-existent ROI). Highlighted areas included:

Effective "getting started" approaches

Right-sized Governance strategies

Funding alternatives

Blending Agile development techniques with SOA

Capacity management considerations

The presentation was attended by a wide range of Business and Technology leaders, and may be downloaded here.