The Cost of Bad CX: Your Secret Weapon to Get Traction With CX Projects
By LiquidHub and Forrester Consulting
Every company’s success depends on its ability to serve the needs of its increasingly empowered customers. Customers can, and will, easily take their business to competitors if they have subpar customer experiences with a brand. This potential loss of customers can help create the sense of urgency required to obtain funding for customer experience (CX) initiatives.