LiquidHub Announces New Executive Advisory Board


Technology and business leaders join the newly established advisory board to counsel LiquidHub on emerging trends and strategies

Philadelphia – February 9, 2016 – LiquidHub, a customer engagement company, today announced that it has established an Executive Advisory Board (EAB) comprised of highly respected entrepreneurs, strategists, investors, marketers, technologists, and innovators. The board will provide LiquidHub with a valuable perspective on emerging threats and opportunities, customer and macro-economic trends, and most-importantly independent advice on LiquidHub’s sales, solutions, technology, and go-to-market strategies.

“Customer engagement, in this increasingly digital world, will continue to evolve, as will the differing approaches and solutions to improve customer experiences, said Jonathan Brassington, LiquidHub’s CEO, founder and advisory board co-chair. “Our commitment to providing innovative customer experiences and our steadfast focus on digital transformation has made LiquidHub the go-to partner for many financial, life sciences, healthcare insurers, and retail industry companies. I am delighted that these individuals, with their breadth of experiences and perspectives, have joined our Advisory Board. They are true experts and will help us to continuously refine our direction and offerings so that we can best serve our clients.”

The appointment of six members to LiquidHub’s EAB include:

Dan Goldsmith, EVP Global Accounts, Veeva
An experienced executive with 20 years focused on life sciences, Dan serves as Executive Vice President of Global Accounts and is responsible for the end-to-end management of Veeva’s largest and most strategic customers. Prior, Dan led the launch and growth of Veeva’s business in Europe, spearheaded the development of Veeva Network, and guided Veeva’s market engagement and growth as Chief Strategy Officer. Dan has driven and delivered global strategies and solutions for most of the world’s largest pharmaceutical companies, and he is a trusted advisor to many industry executives. Prior to Veeva, Dan held leadership positions at Accenture, PwC, and IBM. He holds a Bachelor’s Degree in Mechanical Engineering from the University of Rochester.

Sean P. Kelley, Founder & Managing Partner, 1125group Inc.
Sean has over 35 years of experience in software, financial services, technology, and operations. Currently, he is the Founder & Managing Partner of 1125group Inc., which focuses on identifying, driving, and supporting transformational opportunities in the Financial Services sector. His consulting experience spans across: capital markets, banking, insurance, wealth management and investment management. His prior tenures included: Morgan Stanley, Wells-Fargo Nikko Investment Advisors, Deutsche Bank, and Merrill Lynch. He holds a Bachelor’s degree in Finance and Operations Research from Marquette University.

Kevin Kleinschmidt, Private Investor and Partner, Gabriel Investments
Kevin Kleinschmidt is a Private Investor and Partner at Gabriel Investments, and is currently involved with over a dozen early stage ventures. In 2007, Kevin co-founded and was President, then CEO, of West Philadelphia-based Energy Plus, an energy marketing company that grew to over $350 million in annual revenue in 5 years and was acquired by NRG Energy in 2011. Prior to this, Kevin served as Managing Director for Juniper Bank, a venture-backed start up, and then Barclays Bank (which purchased Juniper in 2005). At Juniper, Kevin led financing efforts which secured over $250 million in venture backing, and helped grow the partnership business to over $3 billion in annual transaction volume through strategic alliances. Kevin began his career in finance and investment banking at JP Morgan and then Morgan Stanley. Kevin has an undergraduate degree from The College of William and Mary, and a MBA in finance and accounting from NYU.

Paul Melchiorre, Chief Revenue Officer, Anaplan
Paul has over 30 years of business solutions leadership experience. Currently, he is the Chief Revenue Officer at Anaplan, a cloud-based enterprise planning and modeling company. Prior to Anaplan, Paul was the President of iPipeline, a provider of insurance and financial services software, where he oversaw the company’s global growth and operations. Prior to iPipeline, he built global operations for cloud-based B2B software provider Ariba, successfully growing the company until its acquisition by SAP in 2012. Earlier in his career as SAP’s Senior Vice President of Global Accounts, Paul and his group were responsible for over 85 percent of the company’s revenue. Paul also serves on the board of non-profit Spark.org and holds a B.S. in Marketing from Villanova University and a MBA from Drexel University.

Sashi P. Reddi, Founder and Managing Partner, SRI Capital
Sashi Reddi is a successful technology entrepreneur, business leader, and early stage investor. Sashi runs a seed stage venture fund, SRI Capital, which invests in various technology “as-a-service” start-ups. He is also a member of the investment team at Gabriel Investments. Previously, Sashi was the founder and CEO of AppLabs, the world’s largest independent software testing company. Post the acquisition of AppLabs by CSC, Sashi served as the VP & GM, Big Data and Analytics at CSC. A serial entrepreneur, Sashi has started three other companies prior to AppLabs, including: EZPower Systems (web content management pioneer acquired by DocuCorp, and eventually a part of Oracle), iCoop (group purchasing dotcom), and FXLabs (leading Indian game developer acquired by Foundation 9 Entertainment). Sashi received his BTech in Computer Science from the IIT Delhi, an MS in Computer Science from NYU, and later a PhD from The Wharton School, University of Pennsylvania. Sashi is the founding president of TiE Philadelphia. He also serves on the advisory board of Wharton Entrepreneurship, board of Ben Franklin Technology Partners, as well as on the board of T-Hub, India’s largest incubator for start-ups. Recently, Sashi was appointed by the US State Department to the board of US India Science and Technology Endowment Fund (USISTEF) that grants money to social impact startups.

Todd Sandler, Executive Advisor, Kynetic & ShopRunner
Todd is an Executive Advisor of Kynetic & ShopRunner, where he also serves on the Board of Directors. He also serves as a board member on the American Express Digital Advisory Board. He brings 20+ years of consumer marketing, eCommerce, media, and advertising experience in many industries, including financial services and consumer packaged goods. While leading the marketing, brand, and deposit teams at ING DIRECT, Todd successfully grew the number of Americans who saved with ING DIRECT from 200,000 to nearly 9 million. Todd received his MBA from the Kellogg School of Management at Northwestern University and his undergraduate degree in Journalism from the University of North Carolina at Chapel Hill.

For more information about the LiquidHub Executive Advisory Board and its members,
please contact us at 1.484.654.1400

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