Mobile Development: Cross-Platform Applications


"35% mobile executives believe that they do not have the resources/time/staff to code the same features multiple times for each platform"
- Forrester Global Executive Online Survey

The potential to ‘build once, deploy everywhere” is very desirable in technology, and mobile applications are no exception. As requirements for mobile applications become increasingly complex and the need to make a quick market impact becomes more urgent, business leaders are becoming enamored by the promise of “cross-platform”.

This white paper attempts to define “cross-platform” mobile applications, the different approaches and representative examples, and attempts to provide context for what approaches works best for specific business requirements, along with pros and cons of each approach.