10 fundamental principles of experience design

Customer experience is the interaction between a company and the customer over the entire customer journey.

It is measured by the customer’s experience during all points of engagement against the customer’s expectations. Understanding and mastering Experience Design is a critical component to the creation of compelling experiences.

At LiquidHub we understand the importance of creating compelling customer experiences through innovative engagement solutions. These ten fundamental principles of experience guide our work. We use them to illustrate how and why we developed our UX Canvas and why they are so critical to designing great experiences.