Deployed the LiquidAnalytics platform in support of a drug preparing for launch. The goal was to help the client monitor the Patient Journey from referral through dispense.
The LiquidAnalytics platform allows for barriers to getting patients on therapy to be quickly identified and removed. Our team monitors launch performance and provides visibility into the specialty distribution channel for our clients. Post launch, our analytics supported real time decision-making regarding bridge and other patient support programs.
The drug launched with great commercial success and the LiquidHub platform was used for critical strategic decision making at the time of launch. The client has now added 7 other brands to the platform.