When SAP needed a partner to improve digital channel sales and rethink their B2B branding, they chose LiquidHub. We helped develop their small-to medium-size business sales funnel and then helped them redefine their brand online. Through first-person research and in-depth interviews at multiple locations in the U.S and Germany, we helped SAP understand how purchase decisions are made on small and medium enterprises, and by whom.

Our research resulted in personas that were instrumental in guiding the re-architecture of and the development of appropriate content to assist in the decision making process. We illustrated a customer journey that often takes up to two years and involves as many as a dozen stakeholders and decision makers across an organization. Our research identified the type of content and collaboration(internally and with SAP) that was required to sell in a comprehensive ERP/CRM system for small and medium enterprises

The new online branding we developed focused on looking forward and how SAP empowers its customers to do just that.

Enhancing The Patient Experience Through Insights

Aligning interactions across channels to provide a seamless experience for patients.

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Customer Journey Mapping

Driving e-commerce through research and a stellar digital experience strategy.

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Self Service Mobile Banking App

A commercial bank asked LiquidHub to help reimagine engagement with their customers by designing a mobile banking app that combined access to small business,

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Hank Summy ( Partner )

Hank Summy has helped his client partners grow and transform their businesses over the past 25 years. As an expert in digital transformation, he can help you find new ways to engage the people that matter the most to you. 

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