When LiquidHub launched Orkin’s current site, its new positioning “Pest Control Down to a ScienceTM” was front and center, along with the Orkin Man as the hero. Building on this direction and the success of Orkin’s Ecologist content platform, we created a new source of information for customers and prospects about the wonders of the insect world.
Orkin Man Lab Notes is a monthly digital publication that lives within Orkin.com and serves up little known insect facts, tips and tricks for keeping the bad ones at bay, deep dives into the habits and habitats of some unusual insects and even DIY projects that celebrate the awesomeness of bugs. Social drivers on Facebook and Twitter give the content a wider audience. Altogether, this program successfully extends Orkin’s position as industry thought leaders and knowledgeable practitioners with a scientific foundation.