LiquidHub recently helped fashion retailer. Express, define its digital commerce opportunities to deliver a brand experience powering $700 million in online revenue in 2017. Through a series of co-working sessions with key stakeholders, we developed a deep understanding of both their customers' mindset and business objectives both in-store and online.
With these key inputs, as well as competitor/comparator analysis, we developed a customer journey and ideated on a variety of key initiatives designed to get those customers engaging with the brand in new and innovative ways across multiple touch points at key moments. We devised a series of programs to keep the brand top of mind and to make purchasing anywhere and everywhere easier than ever before. The resulting 2-year roadmap sets Express up to stay ahead of the trends in both fashion and digital.