Direct and Mobile Marketing in a Regulated Consumer Industry

A leading national credit card company needed a marketing platform that was scalable, customizable, and efficient in order to improve the online credit card shopping experience. Currently, they were tied to a slow development schedule and a platform that required tedious integration with 3rd party applications.

LiquidHub implemented our LiquidMarketing solution to help the client capitalize on their campaigns. We currently design, manage, and maintain their credit card acquisition marketplace, allowing their campaigns to be more flexible and targeted. We developed a test and learn strategy which facilitates scheduled releases and content updates to test multiple experiences. As part of the solution, we act as an extension of their marketing team and program manage other third-party agencies contributing marketing materials to the site.

LiquidHub’s team is a seamless extension of our client’s marketing team. We increased the release cadence from once per quarter to 24 releases in a year significantly increasing their site optimization. The platform currently runs 650 pages of content for the client and their partners.

Our Work

Sales | Insurance

Enhancing the sales approach through Salesforce optimization.

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Service | Healthcare

Increasing member engagement through mobile channels.

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Marketing | Financial Services

Scaling and streamlining complex marketing campaigns, faster and at a greater scale.

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Our Services

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Hank Summy (Partner, Vertical Markets Lead)

Hank Summy has helped his client partners grow and transform their businesses over the past 25 years. As an expert in digital transformation, he can help you find new ways to engage the people that matter the most to you.

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