A leading national credit card company needed a marketing platform that was scalable, customizable, and efficient in order to improve the online credit card shopping experience. Currently, they were tied to a slow development schedule and a platform that required tedious integration with 3rd party applications.
LiquidHub implemented our LiquidMarketing solution to help the client capitalize on their campaigns. We currently design, manage, and maintain their credit card acquisition marketplace, allowing their campaigns to be more flexible and targeted. We developed a test and learn strategy which facilitates scheduled releases and content updates to test multiple experiences. As part of the solution, we act as an extension of their marketing team and program manage other third-party agencies contributing marketing materials to the site.
LiquidHub’s team is a seamless extension of our client’s marketing team. We increased the release cadence from once per quarter to 24 releases in a year significantly increasing their site optimization. The platform currently runs 650 pages of content for the client and their partners.