When Char-Broil asked us to help them launch a summer campaign that would raise awareness and drive demand for their TRU-InfraredTM grills, it sounded like a pretty juicy assignment. Our research uncovered the fact that 4 out of 5 Char-Broil TRU-InfraredTM grill owners love their grills better than others they’ve owned in the past. Sounded like true love to us. So we built the campaign around that very truth: Char-Broil TRU-InfraredTM isn’t just another grill; it is the one.

Our Grill of Your Dreams campaign tugged at grillers’ heartstrings with:

  • Display Media
  • Paid Social Outreach
  • Facebook Promoted Posts/Ads
  • Social Messaging (Facebook, Twitter, Pinterest)
  • YouTube Tie-in
  • All-Star Blogger Content
  • Grill Finder Quiz
  • Sweepstakes


With a 66% increase in new Facebook fans, nearly 250 contest entries, a massive jump in social chatter from 500 to over 15,000 people talking about Char-Broil and 25,000+ shares, it’s safe to say we successfully stoked the fires of passionate grillers from coast to coast.

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