When Char-Broil asked us to help them launch a summer campaign that would raise awareness and drive demand for their TRU-InfraredTM grills, it sounded like a pretty juicy assignment. Our research uncovered the fact that 4 out of 5 Char-Broil TRU-InfraredTM grill owners love their grills better than others they’ve owned in the past. Sounded like true love to us. So we built the campaign around that very truth: Char-Broil TRU-InfraredTM isn’t just another grill; it is the one.
Our Grill of Your Dreams campaign tugged at grillers’ heartstrings with:
- Display Media
- Paid Social Outreach
- Facebook Promoted Posts/Ads
- Social Messaging (Facebook, Twitter, Pinterest)
- YouTube Tie-in
- All-Star Blogger Content
- Grill Finder Quiz
With a 66% increase in new Facebook fans, nearly 250 contest entries, a massive jump in social chatter from 500 to over 15,000 people talking about Char-Broil and 25,000+ shares, it’s safe to say we successfully stoked the fires of passionate grillers from coast to coast.