At LiquidHub, we believe that knowing your customer is your biggest asset. One of the best ways to help understand your customer is through journey mapping and creating personas.
Customer experience (Cx) pros who hope to introduce customer journey maps as a new tool for understanding experiences often face pushback from stakeholders who are reluctant to adopt yet another tool. This report provides a concise definition for commonly used tools — process maps, service blueprints, ecosystem maps, etc. — and describes how they differ from customer journey maps.
We invite you to download this complimentary Forrester Report by customer experience expert, Tony Costa.