Succeeding in an Era of Customer Obsession Demands Innovative Enterprise
Architecture Thinking

LiquidHub’s EA experts and guest speaker Gordon Barnett, a Principal Analyst at Forrester Research, discuss the changing role of EA in the age of the customer.

In an era of rapid business change, driven by volatile customer demands, it can seem like you’re in the passenger’s seat of your own company. Those who understand the changing role of Enterprise Architecture (EA) in customer centric organizations, and empower themselves with the right EA expertise and strategies to stay ahead of the game, will make their way back into the driver’s seat. Listen to how leading EA practices have become the drivers of CX transformation by leveraging human-centric design principles, and helping organizations re-architect their business models to meet customer needs.