Understanding the Life Sciences Specialty Market can be a challenge. Gaining the right insights into the patient journey through data obtained from caregivers, medical professionals, and healthcare providers is critical to providing better patient engagement. These insights also help companies engage with the entire pharma channel including pharmacies, patients, support hubs, distributors, wholesalers, and other constituents to drive both tactical and strategic business decision making. However, the ability to link patients across the channel is a challenge for Manufacturers as the data is fragmented across channels.
This whitepaper will focus on how accurately tracking the patient journey through quality contracted data can help drive patient engagement and increase revenue for Pharmaceutical Manufacturers.